Marketing, Promotion and Branding

Here are the Marketing (part 1 and part 2) and Product Promotion, Branding, Certification, and Sale modules of Self-Learning Module Kit for FPO Board of Directors published by APMAS. It is in simple language.

The content of part 1 is on topics like Understanding Customers, Balancing between member needs and customer interests, Models of Marketing, Marketing cycle, Market assessment, Competition & competitive advantage, Components of Marketing plan, Marketing strategies, and Tie-up with buyers.

The content of part 2 is on topics like required arrangements for taking up marketing activity - Marketing sub-committee, Infrastructure, finance, and staff, Business rules, Market decision making, Market information, Monitoring and bookkeeping for marketing, Key aspects of commodity procurement and steps in procurement process, Backend logistics arrangements for marketing – route planning, indenting, and payment.

The product promotion, branding, certification, and sale module has the topics included in its name. (This module is named as 'Marketing - Further Thoughts' by APMAS.) Some other topics include - packing, labelling, customer relations, advertising, risks in marketing and risk mitigation, conflict resolution in marketing, emerging trends in agricultural marketing, food safety, certification, export options, social media, e-commerce etc.

Above module is available only in English for now.

Here's a comprehensive guidebook on marketing for FPOs from FPO junction. This guidebook describes the concept and need for marketing to an FPO audience. It also provides tools and approaches for FPOs to make budget plans as well as to design operations.